About LUX

LUX – Tools & Art for the Vision-Driven

Founded in May 2025 in Kyoto by photographer Taira, LUX equips rising photographers and filmmakers with the carefully chosen gear he trusts on every shoot. After a year-long journey across the U.S. and Canada in 2024—capturing cities, coasts, and quiet roadside moments—Taira resolved to share both the images and the precision tools behind them.

What we offer

・Desk Organizers that keep creative workspaces clean, minimal, and shoot-ready.
・Lightroom Presets crafted from Taira’s signature tones to infuse landscapes, couples, and wedding visuals with refined warmth.
・Fine-Art Prints—museum-grade enlargements of his North American series—designed to elevate any studio or living space.

Why LUX
Our audience: intermediate photographers & videographers in the U.S. and Canada who invest $500–$2,000 annually in creative tools, follow aesthetic-driven accounts, and seek both beauty and technical mastery. Each LUX product is field-tested, precision-made, and engineered to streamline your craft while immersing you in Taira’s cinematic worldview.

Coming July 2025: the first preset packs and print collection.

Step into my world—experience LUX.